What I'm all about

Hi! I’m Ceci Sagastume, a Guatemalan Art Director with over 20 years of experience in advertising, branding, and visual storytelling. I’ve collaborated with both local and international brands, working alongside cross-functional teams to build creative concepts that are not only visually strong but strategically smart.

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I’m passionate about crafting design systems and brand identities that feel fresh, thoughtful, and meaningful. Lately, I’ve been exploring the creative potential of AI tools like MidJourney, ChatGPT, Photoshop AI, Firefly, and Leonardo, always looking for new ways to merge tech with storytelling and visual impact.

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My career has spanned everything from award-winning campaigns to street-level activations and internal communication tools. I believe that every project, no matter the size or format, has the power to make a difference when it’s done with intention.

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Remote work is where I do my best thinking. It helps streamline collaboration, reduce noise, and give everyone the space to focus, which leads to sharper ideas and clearer communication.

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Design is my language, but sound is my sidekick. I spend most of my time creating in silence, so audiobooks and podcasts are my daily fuel. I’m always chasing new ideas.

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Outside of work, I’m into music, dogs, meditation, matcha, ice cream, movies, self-help, mental health, yoga, F1, and the skate culture. The skateboarding mindset taught me to stay true to myself and bring originality into everything I do.

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If this sounds like a good match, I’d love to connect.